The hottest printing will not die as long as life

  • Detail

Printing will not die out as long as life continues.

printing is already a sunset industry. With the progress of technology, the printing industry is doomed to decline

if anyone says that the printing industry is a sunset industry and will one day die out, they will be called crazy by the practitioners of the printing industry. But now when it comes to the demise of printing, although it is still a little ahead of time, this argument is not so excessive. Indeed, the progress of technology sometimes makes people feel terrible. Just when people are still keen to discuss the printing technology revolution of light and electricity replacing lead and fire, 0+1 digital technology is already threatening the status and even survival of offset printing technology. And looking at the rapid development of electronic paper, the employees in the printing industry will feel shivering

is printing really on the verge of extinction? No, And far from it. Although the author is not a prophet, he still firmly believes that the printing shop owner only cares about the price and will die out. Not only that, in China, the fastest-growing country, there is still a lot of room for printing to develop and draw on others' strengths

now if people like to read books with their hands, it really looks a little pale to annotate the existence of printing. If electronic paper and e-books really achieve the reading effect of traditional paper, more people may give up paper books and choose e-books instead. In the future, paper books may only be limited to the value of collection. However, printing does not only serve the field of book publishing. The downward pressure of the plastic processing industry is still great. It is not difficult to see from the statistical data of the printing industry that book printing only occupies a small part of the market in the printing industry. Printing also provides services for newspapers, packaging, commerce and other fields. In several other service fields of printing, newspapers and books have similar development tracks, and the possibility of going downhill in the future cannot be ruled out, but commercial printing and packaging printing still have great market potential

the development of packaging and printing is very easy to understand. No matter what degree of social development, as long as people's life needs to continue, commodities will inevitably exist; As long as there are commodities, there must be commodity packaging; As long as there is commodity packaging, there must be packaging and printing. The truth in the middle can't be simpler. With the increasingly rich material life, people will consume more and more goods, but not less and less. The development space of packaging and printing is self-evident

in contrast, the concept of commercial printing is relatively abstract. In real life, in addition to all kinds of promotional advertisements, it is difficult for people to equate other printed matter with commercial printing. In fact, this does not mean that commercial printing does not exist. It can only explain one problem, that is, there is still a lot of room for the development of domestic commercial printing. In other words, domestic commercial printing is not developed enough and needs better development

according to the statistics of the printing industry, China's per capita consumption of printed matter is much worse than the international average. It is said that China's development in recent years is not bad, so where is the difference in per capita consumption of printed matter? One argument is that the consumption of printed matter of China's urban population is not far behind the world average. It is the low consumption level of China's vast rural population that leads to the low per capita consumption level of the country. This view is reasonable, but not perfect. On a business trip in Hong Kong at the end of April, an accidental development found a new source for the gap in per capita consumption of this kind of printed matter

as we all know, Hong Kong is an internationally renowned tourist city and shopping paradise, and the service industry is one of the important pillar industries of Hong Kong's economic development. As an employee in the printing industry, what Hong Kong left the author with the deepest feeling is not the forest of high-rise buildings and various commodities, but the ubiquitous printed matter: ask the waiter for directions in the hotel, and he will take out a free map to give you directions, and draw the route you should take on the map; When taking the subway, I don't know how to take the bus and transfer. The subway staff casually took out a free introduction of the subway and handed it over. There are all the route maps of the subway lines. He will also take the initiative to tell you which subway you should take now and where to transfer later; When wandering in the mall, the staff of the service desk can't buy any kind of goods. The first thing car companies use when they are not in use is to take out a free information of the mall to you, and mark your location and the location of the goods you want to buy. Here, all food, housing and transportation are closely related to printed matter. These printed materials not only provide convenience, but also improve the overall service level of Hong Kong, an international metropolis. Isn't these printed materials a good interpretation of commercial printing? While enjoying the convenience brought by these printed materials, we are also virtually increasing the per capita consumption of printed materials

Copyright © 2011 JIN SHI