Packaging is safer because of anti-counterfeiting
anti counterfeiting is an old topic. With the continuous increase of carbon fibers in the market, which are made of chemical fibers and petroleum through special processes, packaging anti-counterfeiting has sprung up and become another scenery in the field of anti-counterfeiting. Its attractiveness lies not only in the anti-counterfeiting technology itself, but also in the organic combination of packaging and anti-counterfeiting, creating a new concept of personalized packaging
for a wide range of goods in the market, merchants have invested a lot of manpower and material resources in anti-counterfeiting in order to protect their product reputation, and most of them are implemented in packaging. From famous cigarettes and wine to toothpaste and soap, the variety and difficulty of anti-counterfeiting technology used cannot help but make people stare. Anti counterfeiting efforts need to be rewarded. What is the effect of the technical investment and capital investment of commodity production enterprises in packaging anti-counterfeiting, and is it worth it? And how to integrate anti-counterfeiting and commodity packaging. Let's listen to the views of insiders
as we all know, the original anti-counterfeiting technology is the patent of special printing products of banknotes and certificates. The anti-counterfeiting technology adopted is not only high-tech, but also complex in form, and the investment cost can be imagined. If the anti-counterfeiting technology products of "sunny spring and white snow" are applied to the packaging field with increasing demand, there will inevitably be a transition stage from certificate anti-counterfeiting technology to ordinary packaging anti-counterfeiting technology. After all, there is a difference between package anti-counterfeiting and banknote and certificate anti-counterfeiting. The anti-counterfeiting technology suitable for tickets cannot be transferred to the package. Therefore, there are some unsatisfactory aspects in package anti-counterfeiting. Just for the cost, some high-end anti-counterfeiting technologies are too expensive and difficult for most packaging products to afford. Therefore, when choosing packaging anti-counterfeiting technology, we should grasp the scale between it and certificate anti-counterfeiting technology. Xu Shenglin, general manager of Beijing Anxin anti-counterfeiting technology development Co., Ltd., has been committed to the development and application of packaging anti-counterfeiting technology for many years. President Xu believes that, "The technical emphasis of certificate anti-counterfeiting and packaging anti-counterfeiting is different. Certificate is a kind of high security product, anti-counterfeiting is its most basic requirement, and the appearance design should be subject to anti-counterfeiting; while the packaging anti-counterfeiting is different, the appearance design is the primary problem, and anti-counterfeiting is only an auxiliary technology. Therefore, the packaging anti-counterfeiting design cannot reproduce the ticket anti-counterfeiting design, but some of the same technologies can be transplanted to the packaging anti-counterfeiting, that is, according to the packaging self The body requires that its essence be used locally in the packaging ". If the anti-counterfeiting technology commonly used on certificates is used on the whole package, it will not only change the style of the package, but also increase the cost. The effective way is to use the plate pattern anti-counterfeiting technology on the back of the product label or only on the product manual, which can not only have a better anti-counterfeiting effect, but also will not damage the overall style of the packaging due to the small area and small cost increase
Zhang Yanchen, chief engineer of Beijing Haiwei Shenzhou Data System Technology Co., Ltd., who has been fighting in the field of anti-counterfeiting for many years, said, "Bills and certificates are just anti-counterfeiting markers, which is a narrow concept of anti-counterfeiting, while packaging is broad, and anti-counterfeiting markers are only a part of packaging. In other words, the more specific the packaging, the more it can be combined with anti-counterfeiting. In fact, personalized packaging has already had the effect of anti-counterfeiting. Secondly, packaging and printing are closely combined, and packaging can be carried out in all aspects and links of the printing process Personalized design makes it achieve the effect of anti-counterfeiting, but not necessarily adhere to the commonly used anti-counterfeiting technology "
how to choose the anti-counterfeiting technology products you need from many anti-counterfeiting technologies, and how to design the packaging anti-counterfeiting scheme according to the value of the goods
president Zhang divides the anti-counterfeiting technology products commonly used in packaging into four categories:
(1) the materials used in packaging and printing can be used in packaging anti-counterfeiting design. Taking paper as an example, it can be divided into active anti-counterfeiting paper and passive anti-counterfeiting paper. Active anti-counterfeiting paper includes watermark paper and various trace paper; Passive anti-counterfeiting paper is mainly anti copy paper or anti copy design. At present, anti copy technology is widely used in China. Watermark paper accounts for the vast majority of printing anti-counterfeiting paper, and has developed and applied rapidly in recent years. It can be designed into different colors according to the needs of customers, and the maximum strength of non yielding metal materials can be given or analogized according to the definition of plastic yield strength, which is used as the yield value of metal materials to output different technical properties
(2) printing materials and new processes play a very important role in packaging anti-counterfeiting. In the early 1990s, fluorescent inks began to be used on a large scale in China. Subsequently, the application of some new fluorescent materials such as ultraviolet light, infrared light and photochromism made the functions of anti-counterfeiting inks more and more diversified. Because of its flexibility of use and convenience of detection, it is bound to have greater development space in packaging and printing. In addition, with the development of printing consumables and the development and application of new processes such as UV printing, the ingenious combination of printing materials and printing processes will gradually become an important means of packaging anti-counterfeiting
(3) reasonably use the design link of printing plate making. Shading anti-counterfeiting design is a kind of printing technology with the lowest cost and better anti-counterfeiting effect at present. It uses lines to design, which can produce rich changes and realize various special printing effects such as refraction and latent image. The uniqueness of shading anti-counterfeiting design is that it can be completed synchronously with packaging design. If it is used well, it can also add icing on the cake to packaging design
(4) computer data management system is the final direction of packaging anti-counterfeiting. Using database management means, design and make special or unique numbers, and then store them in the computer, so that they can also become a landmark product of different manufacturers to display their technical strength for query and check. For example, the current code anti-counterfeiting technology and bar code anti-counterfeiting technology. Moreover, the significance of the data management system is that it can extend the packaging anti-counterfeiting to the storage, transportation and circulation management of commodities
in short, according to the different requirements of customers, the above four types of anti-counterfeiting technologies can be reasonably used to carry out the packaging anti-counterfeiting design or personalized packaging design of products, which can achieve anti-counterfeiting without increasing too much cost
it is an indisputable fact that most packages are added with anti-counterfeiting ingredients, but their prices vary widely. For example, high profit products such as famous cigarettes, famous wines and high-end cosmetics have not only pioneered packaging anti-counterfeiting, but also adopted a variety of high-end anti-counterfeiting technologies, with high scientific and technological content and high investment costs; Some daily-use products with low price, such as toothpaste, also need to protect their brand image, but the anti-counterfeiting technology adopted by them has certain restrictions on the cost, and it is impossible to invest too much anti-counterfeiting cost like cigarettes and alcohol. President Xu believes that, "The cost itself is the threshold of anti-counterfeiting. The ultimate goal of the counterfeiter is to obtain profits. If he is asked to pay a higher cost to forge, he will still have concerns. The cost is high, and the threshold is naturally high. However, packaging anti-counterfeiting does not necessarily lock the cost of anti-counterfeiting only on the price of anti-counterfeiting products, because the packaging field covers a wide range, and the completion of the whole packaging process requires multiple processes. Naturally, there are a variety of corresponding technologies, and anti-counterfeiting is complete We can start from all aspects. Different anti-counterfeiting products should have the proportion of anti-counterfeiting cost that is consistent with the demand for plastic in the household appliance industry and the profit. From the current market situation, the anti-counterfeiting cost of medium and high-end tobacco and alcohol products should account for 6% - 7% of the total cost; The anti-counterfeiting cost of low price products such as toothpaste should only be controlled at 2% - 4% of the packaging cost. "